Mission: To improve the health of Champaign and Logan County citizens by working collaboratively to protect, promote, and support breastfeeding and other methods of providing human milk.

Vision: To re-establish breastfeeding as the biological and cultural norm for feeding and nurturing infants and young children throughout Champaign and Logan County.

Purpose: To collaborate with local businesses, providers, social service agencies, organizations, and individuals who also value the importance of human milk feeding.